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Tone
Be friendly and welcoming!
Very approachable
Hip, young
Maintain professionality, don’t be vulgar
Words to use, words to avoid
Words to use:
Inclusive terms such as: “we”, “the team”
Emojis ok
Guidelines for Imagery
How should photos be used?
Upload everything into Google Drive
Provide context and descriptive titles
What types of photos are ok?
Diverse photos!
No thirst trap photos
Lots of cool drone photos are always welcome
Photos are ok in landscape and portrait
TAKE MORE VIDEOS!!!
Show our process and progress
All videos should be taken portrait mode to maintain content and resolution