Why is this important? Consistency, consistency, consistency. It creates an image for WARG for the world to see.
Brand Story:
Mission
With WARG our main priorities student learning and creating memorable experiences. Taking part in building a cutting-edge aircraft and representing UW Engineering at a national level is an impactful endeavor for the university and an unforgettable experience for our students
Vision
Core Values
Inclusivity - Everyone is welcome to join, regardless of faculty
Hands On Learning - All team members play a valuable role in our projects
Fun - What’s the point in dedicating your time and energy to projects that you hate?
Logo Guidelines:
Spacing Rules
Acceptable Colour Variations
Black
White
Sizing
Must be large enough to read
“Do not do unless you want someone to be angry”
Colour Palette
Make sure to inclide include hex, RGB, shades, tints
UW Yellow #ffd54f
Dark Grey #323232
Light Grey #f2f2f2
White #ffffff
Typography
Fonts, styles, sizes, weights, purpose
Website: Lato
Titles Size: 34
Subtitles Size: 15
Banners Size: 64
Brand Voice
Tone
Be friendly and welcoming!
Maintain professionality, don’t be vulgar
Words to use, words to avoid
Words to use:
Inclusive terms such as: “we”, “the team”
Guidelines for Imagery
How should photos be used?
What types of photos are ok?