Why is this important? Consistency, consistency, consistency. It creates an image for WARG for the world to see.
Brand Story:
Mission
Vision
Core Values
Logo Guidelines:
Spacing Rules
Acceptable Colour Variations
Sizing
“Do not do unless you want someone to be angry”
Colour Palette
Make sure to inclide hex, RGB, shades, tints
Typography
Fonts, styles, sizes, weights, purpose
Brand Voice
Tone
Words to use, words to avoid
Guidelines for Imagery
How should photos be used?
What types of photos are ok?