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Fonts, styles, sizes, weights, purpose
Website: Lato
Titles Size: 34
Subtitles Size: 15
Banners Size: 64
Social Media Fonts: Monsterrat Classic and Aileron Classic
Brand Voice
Tone
Be friendly and welcoming!
Very approachable
Hip, young
Avoid too much jargon, use layman terms when possible
Maintain professionality, don’t be vulgar
Words to use, words to avoid
Words to use:
Inclusive terms such as: “we”, “the team”
Emojis ok
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How should photos be used?
Upload everything into Google Drive
https://drive.google.com/drive/folders/1kvOAjbOqmyXP1BmMDdzbmhJNn_kkwgIv
Provide context and descriptive titles
What types of photos are ok?
Diverse photos!
No thirst trap photos
Lots of cool drone photos are always welcome
We love progress photos
Try to not send something too technical, we want stuff that is easily understandable to the average viewer
Photos of team (slice of life almost) are really appreciated
Photos are ok in landscape and portrait
TAKE MORE VIDEOS!!!
Show our process and progress
All videos should be taken portrait mode to maintain content and resolution
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