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Brand Story:

  • Mission

    • With WARG our main priorities student learning and creating memorable experiences. Taking part in building a cutting-edge aircraft and representing UW Engineering at a national level is an impactful endeavor for the university and an unforgettable experience for our students

  • Vision

  • Core Values

    • Inclusivity - Everyone is welcome to join, regardless of faculty

    • Hands On Learning - All team members play a valuable role in our projects

    • Fun - What’s the point in dedicating your time and energy to projects that you hate?

Logo Guidelines:

  • Spacing Rules

  • Acceptable Colour Variations

    • Black

    • White

  • Sizing

    • Must be large enough to read

  • “Do not do unless you want someone to be angry”

Colour Palette

  • Make sure to include hex, RGB, shades, tints

    • UW Yellow #ffd54f

    • UW Dark Yellow #E4B429

    • UW Engineering Purple #8100B4

    • UW Engineering Dark Purple #57058B

    • Dark Grey #323232

    • Light Grey #f2f2f2

    • White #ffffff

Typography

  • Fonts, styles, sizes, weights, purpose

    • Website: Lato

      • Titles Size: 34

      • Subtitles Size: 15

      • Banners Size: 64

Brand Voice

  • Tone

    • Be friendly and welcoming!

    • Very approachable

    • Hip, young

    • Avoid too much jargon, use layman terms when possible

    • Maintain professionality, don’t be vulgar

  • Words to use, words to avoid

    • Words to use:

      • Inclusive terms such as: “we”, “the team”

      • Emojis ok

Guidelines for Imagery

  • How should photos be used?

    • Upload everything into Google Drive

    • Provide context and descriptive titles

  • What types of photos are ok?

    • Diverse photos!

    • No thirst trap photos

    • Lots of cool drone photos are always welcome

      • We love progress photos

      • Try to not send something too technical, we want stuff that is easily understandable to the average viewer

    • Photos of team (slice of life almost) are really appreciated

    • Photos are ok in landscape and portrait

    • TAKE MORE VIDEOS!!!

      • Show our process and progress

      • All videos should be taken portrait mode to maintain content and resolution

Instagram:

  • Team members are encouraged to post about WARG

  • Reposting is amazing for our engagement!

  • More reels content!!

  • Open to collabs

  • Weekly content (throwback thursday, testimonial tuesdays)

  • Campaigns (multiple grid all part of one larger post)

Other Social Medias:

  • we need to flesh out our link tree

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