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Fonts, styles, sizes, weights, purpose
Website: Lato
Titles Size: 34
Subtitles Size: 15
Banners Size: 64
Social Media Fonts: Monsterrat Classic and Aileron Classic
Open Sans Hebrew: Body Of Text
BISDAK/Black Ops One: Title of Posters/ Print Materials
Montserrat Extra Bold: Titles
Brand Voice
Tone
Be friendly and welcoming!
Very approachable
Hip, young
Avoid too much jargon, use layman terms when possible
Maintain professionality, don’t be vulgar
Words to use, words to avoid
Words to use:
Inclusive terms such as: “we”, “the team”
Emojis ok
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