Brand Story:
Mission
With WARG our main priorities student learning and creating memorable experiences. Taking part in building a cutting-edge aircraft and representing UW Engineering at a national level is an impactful endeavor for the university and an unforgettable experience for our students
Vision
Core Values
Inclusivity - Everyone is welcome to join, regardless of faculty
Hands On Learning - All team members play a valuable role in our projects
Fun - What’s the point in dedicating your time and energy to projects that you hate?
Logo Guidelines:
Spacing Rules
Acceptable Colour Variations
Black
White
Sizing
Must be large enough to read
“Do not do unless you want someone to be angry”
Colour Palette
Make sure to include hex, RGB, shades, tints
UW Yellow #ffd54f
UW Dark Yellow #E4B429
UW Engineering Purple #8100B4
UW Engineering Dark Purple #57058B
Dark Grey #323232
Light Grey #f2f2f2
White #ffffff
Typography
Fonts, styles, sizes, weights, purpose
Website: Lato
Titles Size: 34
Subtitles Size: 15
Banners Size: 64
Social Media Fonts:
Open Sans Hebrew: Body Of Text
BISDAK/Black Ops One: Title of Posters/ Print Materials
Montserrat Extra Bold: Titles
Brand Voice
Tone
Be friendly and welcoming!
Very approachable
Hip, young
Avoid too much jargon, use layman terms when possible
Maintain professionality, don’t be vulgar
Words to use, words to avoid
Words to use:
Inclusive terms such as: “we”, “the team”
Emojis ok
Guidelines for Imagery
How should photos be used?
Upload everything into Google Drive
https://drive.google.com/drive/folders/1kvOAjbOqmyXP1BmMDdzbmhJNn_kkwgIv
Provide context and descriptive titles
What types of photos are ok?
Diverse photos!
No thirst trap photos
Lots of cool drone photos are always welcome
We love progress photos
Try to not send something too technical, we want stuff that is easily understandable to the average viewer
Photos of team (slice of life almost) are really appreciated
Photos are ok in landscape and portrait
TAKE MORE VIDEOS!!!
Show our process and progress
All videos should be taken portrait mode to maintain content and resolution
Instagram:
Team members are encouraged to post about WARG
Reposting is amazing for our engagement!
More reels content!!
Open to collabs
Weekly content (throwback thursday, testimonial tuesdays)
Campaigns (multiple grid all part of one larger post)
Other Social Medias:
we need to flesh out our link tree