con fluence page
Scope & agenda
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Attendees
Scope & agenda
Discussing role of social media
daniel to drive agenda
Current state of Social media
Things r going currently well - daniel
sponsorships going great
photos are great
finance good
events good
Perks of Social Media
Georgia (asked to explain via daniel)
Outreach
Visibility
Branding (Social media is a part of branding)
Daniel
Agree w/georgias statements (above) 😄 ty
Engage existing members
Acquire new members
Satisfy sponsors
Reaching new sponsors
Branding is a secondary goal of social media. Effective & important but we use social media for recruitment and we need things to survive as a design team
Recruiting, Engagement, Culture
Is important, people are time limited on warg. is a responsibility of all subteams - daniel.
Engagement critical for all subteams. Tighter timelines & more work no bueno - daniel?
Culture heavily driven by subteam leads & directors - Daniel
Re restarting warg, plans need to be solid - daniel
“faster to do it myself” doesn’t work out long term”
Current state of operations
Daniels perspective
Feels like georgia is doing a lot of work on ops team
new members ar ebeing brought up, good
wingchee being good.
Was a push during 1:1 for engagement and recruitment for an ops perspective so comp paper & team roster were off-loaded?
team roster is being floated due to lack of director attention & direction.
Linkedin incident
Daniel asked if people were ok with their image being used on personal social media, in a ping.
Daniel wrote a post
Daniel posted to warg without asking or without pinging anyone
photos (unedited), links to internal documentation, reaching out to sponsors
Why did daniel make the post?
get new members
engage existing members (shout people out)
post on warg account and not on personal account?
was originally planning on posting on personal, warg was right there so it defaulted to warg post in mind
Other steps that should have been taken?
platform was presumed not being managed (no recent conversations, no recent posts, no plans to post on linkedin for the future)
anything subteam leads demonstrates out of scope is either responsibility of other subteam leads or directors
should have asked for permission & review
Georgias take-
posting on your personal is representing yourself, which is fine.
Posting on warg represents the team, the sponsors. There are three elements to a post on social media
1. does it align with our branding? We spent lots of time on this in the past few months
Does it fit within our brand and quality standards?
lot of work put into the photos - undermined work on photos that already existed
2. Post needs a clear goal & story that you are telling - especially on linkedin
typically asking people to do things, the post should have one action item and it should be well defined.
do not try and put 3 different actions (documentation, website, join us) into one post.
Do not know if you want to post internal documentation on LinkedIn
3. Timing? Are we posting at the correct time
posting something at 10pm on saturday is a bad (probably the worst - georgia) time for engagement.
Post did not adhere to any of those 3 points?
not saying ops is the only one in charge of social media - we should have a conversation & policy about it.
Was not notified about post until after it had gone up for 25 mins - derailed evening.
Scope of operations - georgia
Spent lots of time in the past while talking about what is and isn’t in scope for operations.
Feels like you are undermining the subteam leads?