2023-10-16 Operations:Directors, Social MediaSho

Attendees

  • @Anthony Luo

  • @Megan Spee

  • @Daniel Puratich

  • @Nathan Green

  • @Ryan Chan ?

  • @Taim Al-Dabbagh ?

Scope & agenda

  • Discussing role of social media

  • daniel to drive agenda

 

Current state of Social media

  • Things r going currently well - daniel

  • sponsorships going great

  • photos are great

  • finance good

  • events good

 

 

Perks of Social Media

Georgia (asked to explain via daniel)

  • Outreach

  • Visibility

  • Branding (Social media is a part of branding)

Daniel

  • Agree w/georgias statements (above) ty

  • Engage existing members

  • Acquire new members

  • Satisfy sponsors

  • Reaching new sponsors

  • Branding is a secondary goal of social media. Effective & important but we use social media for recruitment and we need things to survive as a design team

 

Recruiting, Engagement, Culture

  • Is important, people are time limited on warg. is a responsibility of all subteams - daniel.

  • Engagement critical for all subteams. Tighter timelines & more work no bueno - daniel?

  • Culture heavily driven by subteam leads & directors - Daniel

  • Re restarting warg, plans need to be solid - daniel

    • “faster to do it myself” doesn’t work out long term”

 

Current state of operations

Daniels perspective

  • Feels like georgia is doing a lot of work on ops team

    • new members ar ebeing brought up, good

    • wingchee being good.

    • Was a push during 1:1 for engagement and recruitment for an ops perspective so comp paper & team roster were off-loaded?

      • team roster is being floated due to lack of director attention & direction.

Linkedin incident

  • Daniel asked if people were ok with their image being used on personal social media, in a ping.

  • Daniel wrote a post

  • Daniel posted to warg without asking or without pinging anyone

    • photos (unedited), links to internal documentation, reaching out to sponsors

Why did daniel make the post?

  • get new members

  • engage existing members (shout people out)

  • post on warg account and not on personal account?

    • was originally planning on posting on personal, warg was right there so it defaulted to warg post in mind

  • Other steps that should have been taken?

    • platform was presumed not being managed (no recent conversations, no recent posts, no plans to post on linkedin for the future)

    • anything subteam leads demonstrates out of scope is either responsibility of other subteam leads or directors

    • should have asked for permission & review

Georgias take-

  • posting on your personal is representing yourself, which is fine.

  • Posting on warg represents the team, the sponsors. There are three elements to a post on social media

    • 1. does it align with our branding? We spent lots of time on this in the past few months

      • Does it fit within our brand and quality standards?

      • lot of work put into the photos - undermined work on photos that already existed

    • 2. Post needs a clear goal & story that you are telling - especially on linkedin

      • typically asking people to do things, the post should have one action item and it should be well defined.

        • do not try and put 3 different actions (documentation, website, join us) into one post.

        • Do not know if you want to post internal documentation on LinkedIn

    • 3. Timing? Are we posting at the correct time

      • posting something at 10pm on saturday is a bad (probably the worst - georgia) time for engagement.

  • Post did not adhere to any of those 3 points?

    • not saying ops is the only one in charge of social media - we should have a conversation & policy about it.

  • Was not notified about post until after it had gone up for 25 mins - derailed evening.

Scope of operations - georgia

  • Spent lots of time in the past while talking about what is and isn’t in scope for operations.

    • Feels like you are undermining the subteam leads?

  •  

Bootcampers getting meaningful tasks?

Documentation

  • documentation is not something we should be posting on linkedin - georgia

  • Documentation has been sent around (dm’s), and this will continue- daniel.

    • should not be posted on linkedin

  • We used to have post-forums, and but scrapped because bad ideas/not used super well - georgia

    • we should have conversation before posting - getting second pair of eyes is part of professionalism & polished before it goes out

    • social media pipeline was a good idea but was poorly executed - megan

 

Goals / Action items

  • bring back pipeline