Business Goals F21

Participants: @Sahil Kale @Shrinjay Mukherjee

Main things:

• Frictionless internal protocols

  • State:

    • Increase visibility & centeralization

  • WEEF

    • Make a template and make the structure better

    • Ensure we highlight technical achievements

    • Reduce fluff

  • Focus on purchase protocol

    • Have a google form for a wishlist

    • One more google form to make process async

    • Revamp protocol to make simple, async, and clean, make interactive with google forms

• Sponsorships

  • Define a “Why sponsor us”

  • Sponsorship Package

    • Restructure to have a clear value proposition

  • Find prospective sponsors

    • UW sponsors: MEF, Deans funding, WEEF, Engsoc, MathSoc

    • Board to mark who’s contacted etc

    • Email template

      • Make it quick and painless

    • For those who contact us, we could add a google form or some other system to ensure we keep track of this

• Marketing

  • State

    • We’ve got social media profiles

    • Completely inactive

  • Setup consistent pipeline

    • Blog articles maybe?

    • Make it simple

    • Plan the social media posts, liaise with the other subteams to create content

      • Source content, find stuff to post about

        • Ideas

          • Post about something cool from each subteam, i.e. Firmware simulation stuff!

      • Create a plan for each month for content

        • Start with now till end of September

      • Produce graphics and write captions

  • Branding guide/improvements

Priority

First 2 weeks:

• Define a value proposition for the team

• Look into signing us up for competition

• Start work on sponsor package

• Start work on email templates

• Choose tools to make marketing content

• Delegate one person to source content and one person to make content (both can be yourself)

• One social media post

• Start sponsorship google form setup

End of the month:

• Have wishlist

• Claim google form setup

• Have a content plan for the next month.